Questions below refer to the following chart and report.
Dear Executives,
Please take a look at the following chart. Attached for your consideration is a brief analysis of these figures compiled from results of all our stores. Please feel free to send us your feedback and comments.
With regards,
Happy Homes Financial Supervisory Committee
Stores in Downtown Locations, Annual Figures
Units sold per week
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Financial Quarter
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The final figures for the financial year are out, and here is a brief analysis of what we have found. First, as you can see, we have charted the results for the following common household appliances: refrigerators, freezers, washing machines, and air conditioning units. As indicated in this chart, refrigerators remained a steady seller throughout the year. There was a rise in the fourth quarter of the year to an average weekly sale of 50 units. This can be explained by typical seasonal needs. With the advent of the Christmas and New Year period, many homeowners experience a lack of storage space for all the food they have in stock to serve guests and visiting relatives. We would like to suggest a bigger advertising campaign for the holiday season this coming year. Freezer sales show a similar rise in sales to refrigerators.
The third item in the chart is washing machines. Sales of washing machines were divided into two categories: top-loading and front-loading. This is where we noticed an interesting change. Traditionally, householders have favored larger top-loading machines. However, it can be seen on the chart above that the smaller front-loading machines are gaining in popularity, while sales of top-loaders are in fact decreasing. We are not exactly sure what has prompted this change, so we would like to propose a study to find out more about what people nowadays want out of a washing machine. Armed with the results of some market research, we will be better able to target customers with our advertising, and we will be able to put the right kind of machines in our stores.
Finally-air conditioning units. Sales have been steady with the usual seasonal fluctuations. Recent hot summers have tended to cause a larger number of sales in the third quarter, and this year was no exception. One change which is not visible on the chart: customers are tending to choose energy efficient models due to rising energy costs.