Questions below refer to the following advertisement and memo.
To: Marie Hampstead, Joan Green, and Mark Southford
From: Helen Sorrell
Re: Advertisement
Date: March 1st
I am sending you all the first draft of the new advertisement for the summer cruises promotion campaign that we will be running in major newspapers and magazines throughout April and May. Please check through the copy and give me your feedback, which I will send to the advertising team responsible for this particular campaign.
When you read through the advertisement, there are several things that I would like you to consider. It would be most helpful if you could refer to all of these in your feedback comments:
• Use of images: How do you think our target clients will respond to these? Will they appeal to the 20-30 age group that we hope to attract?
• Proportion of text to images: Is the advert too text-heavy, or have we achieved a good balance of words to pictures?
• Text content: Is it easy for people to extract the information they need quickly? Is the vocabulary we have chosen appealing to this age group? Will they identify with the message, or do we need to use more colloquial expressions and slang? Or have we used too much slang, and will it seem that we are in fact aiming at a younger teenaged audience?
Let me have your thoughts by March 4th. I'll arrange a meeting as soon as I have read everyone's feedback. Many thanks.
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