Lesson --> Advanced --> Part 7: Reading Comprehension 2
Theory   

Select skill:

Read the passages and choose the correct answer:

Questions below refer to the following article and letter.

 

Cross-cultural Communication in Business Negotiations

Business Weekly by Dr. Rod Steiner November 2006

 

The importance of effective cross-cultural communication during business conferences or negotiations is often unappreciated. And yet it is not just the immediate outcome of the negotiation which is at stake but also the possibility of a positive, ongoing business relationship.

Here's a simple example: “don't mix business and pleasure,” we say, thinking ourselves to be efficient and “virtuous.” But trying to negotiate with that attitude in some other cultures may well cause consternation in your host. This in turn will result in cross-cultural irritation, and may well put future relationships under a cloud. So, the first rule should be to study the culture of the people with whom you are going to negotiate.

Dr. Rod Steiner; assistant lecturer, Department of Business Studies, South Australian Institute of Technology.

-----------------------

South Australian Institute of Technology

Department of Business Studies

44 Berwick St.

Adelaide, Australia 5066

November 24, 2006

Dear Dr. Steiner,

I read your article “Cross-cultural Communication in Business Negotiations" with a great deal of interest. I am a postgraduate language/business student at the University of Adelaide, and I have also had some experience living and studying in Japan.

You are absolutely right when you highlight possible “cross-cultural irritation”. In our culture, we would never associate business transactions of any type with drinking alcohol and going to nightclubs. However, that's more or less the normal way of doing things in Japan.

I hope to specialize in this area of study - I mean, in cross-cultural communication - and that's why I have chosen also to study some foreign languages. If you have any suggestions for further reading, could you please let me know?

 

Thanks for your attention.

 Julie Luddon


1. What does the article suggest?
A. Not to mix business and pleasure when dealing with any culture
B. Always to be alert of hints that can damage an ongoing business relationship
C. To know the culture of your business counterpart
D. To take a course in international business relationship at the institute
Explain:


2. In the article, the word “consternation” in paragraph 2 is closest in meaning to ................
A. admiration
B. alarm
C. fear
D. assurance
Explain:


3. What does Ms. Luddon want to do?
A. Learn as many languages as possible
B. Inquire about the source of information mentioned in the article
C. Pursue a career in cross-cultural communication
D. Contradict what Dr. Steiner had said in his article
Explain:


4. What can be inferred about Julie Luddon?
A. She is studying to become a university professor.
B. She has already received a bachelor's degree.
C. She is writing a book about cultural negotiations.
D. She wants to work in a foreign country.
Explain:


5. What do Julie and Dr. Steiner have in common?
A. Both work in the same university.
B. Both are writing books.
C. Both are interested in the same subject.
D. Both have lived overseas in the past.
Explain:
Total: 148 page(s)
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