Questions below refer to the following letter and catalog excerpt.
Stella Velo
132 Rodeoway Crescent. #2
Vancouver, British Columbia,
Canada
Dear Mrs. Velo,
My name is Christian Lind, and I am Fly Entertainment's Senior Marketing Director. A couple of weeks ago I had the privilege of becoming acquainted with you at the American Marketing Association Conference in Atlanta, Georgia. At the time, you expressed great interest in our in-flight entertainment system, but unfortunately I did not have a brochure handy with me. However, you were kind enough to hand me your business card, and here I am writing to you. I have enclosed a catalog with this letter along with some information regarding our state-of-the-art entertainment system used by many of the top airlines and cruise ships throughout the world.
At this time, I'd like to point out that since our last meeting, we have made a couple of improvements to our system from the feedback of our beloved consumers. We have now included a memory portion to the program selection, so you can go back and see which programs you have selected. We have also included a parental control button to screen select programs for the children. And, if you order now, we are willing to promotionally offer 20% off our regular price in order to develop our mutually beneficial relationship.
I appreciate the time you have taken to read my letter to you. I hope I hear from you soon and get a chance to meet you again at another AMA event.
With best regards,
Christian Lind
Senior Marketing Manager
Fly Entertainment, Inc.
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Premium Standard System
Quality and premium selection at its best
One of the most common complaints from passengers on planes is the inadequate in-flight entertainment. Generally, movies are played at times selected by the airline, which best suits the airline staff. And, if any choices are provided, they are usually restricted to a few audio channels.
Now, with the introduction of Fly Entertainment's Premium Standard System, freedom is just a touch away. With over 100 satellite stations and over 100 radio stations, each passenger is about to custom-select their choice of shows at whatever time is most convenient for them.
This way, you can keep up with all your favorite movies, shows, and programs while you are a hundred miles away from home, or you can experience the programs of a different culture and language. All of this can be available at a low cost of $10 per seat.