Lesson --> Advanced --> Part 7: Reading Comprehension 2
Theory   

Select skill:

Read the passages and choose the correct answer:

Questions below refer to the following schedule and list.

 

1. Howard Ford

Demand Generation

July 2

8:30-11:30 AM

Rose Conference Room

2. John Kwon

DIY Marketing

July 2

2:00-5:00 PM

Daisy Conference Room

3. Linda Howart

Branding

July 3

2:30-4:30 PM

Carnation Conference Room

4. Lucy Costner

Managing People

July 4

10:00 AM-3:00 PM

Tulip Hall

5. David Austin

Fifth Dimension Business

July 5

9:00-12:00 AM

Carnation Conference Room

6. Paul Lexington

The New Paradigm

July 5

2:15-4:45 PM

Lilies Conference Room

 -----------------

 Write-up of Presentations

1. Demand Generation is the basis of all marketing campaigns! You will learn creative methods of demand generation and related activities. This workshop will introduce demand generation in a fun way. All beginners are welcome, as practical discussions and sessions will be conducted to learn basic demand generation campaigns for different products. A step-by-step guide is available to help you to start.

 

2. Small and Medium Enterprises want to look professional. What other way could be better than to be able to design and print your very own name cards, company letterheads, and brochures? Do- It-Yourself marketing kit! This workshop teaches you to do all these in just 2 hours. Impress your customers! Free DIY marketing kit for attendees.

 

3. Trying to think of a word to describe your product/service? Come down, and brainstorm with us! Let us explore the limits of branding together. Branding is about communicating what your product/service can do to your customer and how they perceive your company from the look of your product. Come and join us as we assist you in writing a plan for your branding strategy.

 

4. Having trouble managing your employees? More than often, most problems in the workplace are people-related problems. Well-managed employees can bring about tremendous growth and results to your business! Join us as Lucy shares her motivation methods and secrets to a happy, working relationship. Lunch will be provided for all attendees!

 

5. You are at a crossroads. You need capital to capture the growing market. You need more business to build up your capital. I have developed a 5-step S.T.A.R.T. action plan to bring your business to a fifth dimension. I will also share my Interviews with top business associates to bring you business insights like never before! Unlock the secrets of business management for your business!

 

6. Did you miss the boat to make some good money during the Internet craze? Every period change in the business world is a paradigm. Come and join us as we explore how to identify strong paradigms and the next paradigm. How can we ride on this wave and benefit from it? Come and find out!


1. What is the purpose of the schedule?
A. To introduce the line-up of presentations
B. To provide detailed information of the talks
C. To give an outline of the speakers' backgrounds
D. To grade the talks in order of importance
Explain:


2. Which of the following information is NOT found in the schedule?
A. The location of the talk
B. The duration of each talk
C. The attendees' list
D. The names of the speakers
Explain:


3. Where will the talk about a company logo take place?
A. Tulip Hall
B. The Carnation Conference Room
C. The Rose Conference Room
D. The Daisy Conference Room
Explain:


4. Who would be most interested in attending Lucy Costner′s talk?
A. Corporations that are looking for ways to build rapport among their employees
B. Companies that want to catch the paradigm wave
C. Firms that are looking to upgrade their product image
D. Enterprises that want to keep up with the current changes
Explain:


5. Which of the following talks includes a meal?
A. Branding
B. The New Paradigm
C. Demand Generation
D. Managing People
Explain:
Total: 148 page(s)
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