Study the following definitions and
1. attract v., to
draw by appeal
a. The display attracted a number of people at
b. The new advertising attracts the wrong kind
of customer into the store.
2. compare v., to
examine similarities and differences
a. Once the customer compared the two products,
her choice was easy.
price for this brand is high compared to the other brands on the market.
n., a contest or struggle
the competition for afternoon diners, Hector's has come out on top.
company has decided not to join the growing competition for dominance in the
v., to absorb; to use up
business plans consumed all of Fritz's attention this fall.
printer consumes more toner than the downstairs printer.
5. convince v., to
bring to believe by argument; to persuade
salesman convinced his customer to buy his entire inventory of pens.
a business can convince customers that it provides a quality product, it must convince
its marketing staff.
adv., happening at the present time; now
are currently exploring plans to update the MX3 model.
customers are demanding big discounts for bulk orders.
7. fad n., a
practice followed enthusiastically for a short time; a craze
mini dress was a fad once thought to be finished, but now it is making a
tastes may seem boring but they have proven to resist fads.
n., a thing or person that arouses a feeling
a. His work is an inspiration to the marketing
b. Marta's high sales in Spain were an
inspiration to other European reps.
v., the course of buying and selling a product;
n., the demand for a product
Omar first began making his chutneys, he marketed them door-to-door to gourmet
market for brightly colored clothing was brisk last year, but it's moving
sluggishly this year.
10. persuasion n., the
power to influence; a deep conviction or belief
a. The seminar teaches techniques of persuasion
to increase sales.
b. Under his persuasion, she returned to school
for her MBA.
11. productive adj., constructive;
unproductive sales meeting brought many staff complaints.
is excited about his productive staff.
satisfaction is guaranteed or you'll get your money back.
will print the advertisement to your satisfaction.