Questions below refer to the following report and table.
This report is produced by professors at Bridge Johnson University on August 25.
The survey was conducted to research each region's preference over certain men's clothes and to use the results as a future marketing strategy. The research was conducted between July 20 and August 20 in major malls throughout Brazil. The results show which brands are favored over other brands.
Fitch and Rock Republic each represent luxury and affordable casual clothes brands, respectively, while BC for Men and John & Deer's each represent expensive and I reasonably priced business clothes brands, respectively.
Findings
Casual clothes brands were popular in the western and eastern regions of the country, while business clothes brands dominated the northern and southern regions. For example, sales of Fitch in eastern regions were two times higher than in northern areas. This result demonstrates that there are customer preferences over certain brands by regions.
j Although there are more business clothes brand sales in northern and southern regions, it must be taken into account that these preferences might change by seasons also. To accommodate these changes, additional research will be conducted on December 10.
It seems that consumers in the north and south of the country spent more on business clothes due to geographic characteristics. The majority of Fortune 500 companies are located in these regions, implying that workers will have to wear more formal clothing to the workplace. Unlike the north and south, the west and east are known for their highly developed entertainment areas.
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SALES PERCENTAGE FOR DIFFERENT BRANDS BY REGIONS
|
|
Fitch |
Rock Republic |
BC for Men |
John and Deer's |
|
North |
20% |
17% |
18% |
45% |
|
South |
10% |
13% |
42% |
35% |
|
West |
30% |
50% |
15% |
5% |
|
East |
40% |
20% |
25% |
15% |