Lesson --> Introductory --> Part 7: Reading Comprehension 2
Theory   

Select skill:

Read the passages and choose the correct answer:

Questions below refer to the following report and email.

 

Circulation at the top 10 newspapers

Average paid weekday circulation of the 10 largest U.S. newspapers for the 6 months ended June 30 and percentage change from the same period a year ago:

Newspaper

Circulation

% Change

USA Daily

2,272,815

2.09

The Wall Street Report

2,049,786

-1.00

The New York Messenger

1,142,464

0.05

Los Angeles Herald

851,832

-5.40

The Washington News

724,242

-3.77

New York Daily Star

708,477

-3.75

New York Tribune

673,389

0.08

Chicago Chronicle

579,079

1.11

Houston Bulletin

512,888

-4.11

The Phoenix Globe

438,765

3.11

----------------------------------------------

 From: Kenneth Behan, Managing Editor, Kelbyville Dispatch

To: Editorial and reporting staff

Date: April 8, 2012

Re: Circulation numbers

Attachments: circulation.doc

 

All,

I've sent you this clipping from the USA Daily on newspaper circulation to make a point. We have been feeling pressure from above to increase circulation. But this year's numbers are up two percent compared to last year's! That is magnificent when you consider that firstly, our population base here in the Kelbyville area has actually shrunk by four percent in the last year; and secondly, almost none of the major newspapers in the nation are doing as well as we are. So I want to say congratulations to everybody. You are doing terrific, terrific work and I am well aware of it.

Keep it up.


1. What does the table show?
A. The total number of newspapers sold over the past 6 months.
B. The percent change in circulation from a year earlier.
C. The annual revenue generated by weekday newspaper sales.
D. The percentage of market share each newspaper controls.
Explain:


2. Which newspaper showed the largest percentage drop in circulation?
A. USA Daily
B. Houston Bulletin
C. The Phoenix Globe
D. Los Angeles Herald
Explain:


3. How can the circulation of the New York Tribune be described?
A. As variable
B. As improved
C. As unchanged
D. As unsteady
Explain:


4. What does Kenneth Behan imply about his newspaper?
A. Its audience is different from most of the area's other daily newspapers.
B. Its sales are growing faster than expected.
C. Its circulation figures compare favorably to other newspapers.
D. Its writers and reporters work harder than those at other newspapers.
Explain:


5. What does Mr. Behan point out about his newspaper?
A. It has won more awards than the USA Daily has.
B. Its online version now has more readers than its print version.
C. Its circulation has gone up even as its customer base has decreased.
D. It has a smaller population base than most newspapers with similar circulation.
Explain:
Total: 89 page(s)
Score: 0/10
No.DateRight ScoreTotal ScorePercent
 
PARTNERS
NEWS
Khai giảng lớp học tiếng anh miễn phí cho trẻ em nghèo

Triển khai chương trình hoạt động xã hội nhằm tích cực đóng góp cho cộng đồng

Báo Doanh Nhân Sài Gòn viết về trang web elearn.edu.vn

"Better English, Better Choice" (tạm dịch: Tiếng Anh tốt hơn, Lựa chọn tốt hơn) là khẩu hiệu của website ôn luyện tiếng Anh trực tuyến http://elearn.edu.vn.

 

BEES Group
Address: 57/8A Đường số 3, KP1, P.Tăng Nhơn Phú B, Q.9, TP.HCM
Tel: 0932 727 818
Copyright 2010-2020 - All Rights Reserved