Script:
W We need to examine the data for our Binky doll sales before we decide how to modify it.
M Several companies have successfully experimented with modifications such as bright colors and noisemakers.
W Consumers today are anxious about inflation so our next modification should be to make the doll cheaper. I think if we lower the price by fifteen percent, we can increase sales by thirty percent or more.
M Maybe so, but you can′t just assume those figures. You need to do some systematic price and sales research first.