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Vocabulary --> Word review #1 Lesson 1-5 General Business

I. Choose the word that best completes the sentence:


1. It is now legal to ............... a generic brand drug for a prescription medicine if you have the patient′s consent.
A. substituting
B. substitute
C. substitution
D. substituted
Explain:


2. Smart shoppers will ............... similar brands of an item before making a decision.
A. comparison
B. comparable
C. compare
D. comparative
Explain:


3. If our work isn′t to your ..............., please notify us within 60 days.
A. satisfied
B. satisfactory
C. satisfy
D. satisfaction
Explain:


4. The goal of marketing is to ............... customers, to persuade them to buy a product or service.
A. attraction
B. attract
C. attractiveness
D. attractive
Explain:


5. A consultant must adhere carefully to his contract if he wants to ............... a good business reputation.
A. established
B. establish
C. establishment
D. establishing
Explain:



II. Choose the word or phrase that best completes the blanks:

Memo
To: Stephen Saunders, President
From: Willa Richardson, Marketing Department
Re: Changes in market

In order to address the changes that are currently taking place in the market, I believe we need to modify our busi¬ness plan. I (1)............... data for the past several months. The information clearly shows that younger and younger peo¬ple are becoming interested in purchasing products such as ours. We need to develop a (2)............... to reach this younger age group. We need to redirect some of our resources toward this goal. I think that if we make this a priority over the next year, we will have a much (3)............... position against our competitors. If we don't, we risk losing the market share that we already have. I would like to share the results of my research with you. It demonstrates the need to focus our energy toward this younger age group. Please let me know if we can meet this week to discuss it.


1.
A. had gathered
B. have been gathering
C. am gathering
D. gather
Explain:


2.
A. strategy
B. strategize
C. strategically
D. strategic
Explain:


3.
A. stronger
B. more strong
C. strong
D. strongest
Explain:
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