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IELTS Listening  - Multiple choice

This lesson talks you through some of the skills you need to complete multiple choice listening questions in IELTS. While the format of the listening is part 2 – you get to listen to a tour guide – the same skills apply to the rest of the listening test too. You will also find a multiple choice listening practice exercise at the end of the lesson.
 
Multiple Choice questions – easy or difficult?
In some ways, the multiple choice listening questions look much easier than other types of question. You do not need to write any words down and there is no problem with spelling – all you need to do is circle the correct letter/option and in parts one and two there are only 3 options. Easy peasy? Not always.
The problem with these types of question is that very often there will be two answers that sound as if they could be correct – especially if you use a “key word” strategy where you concentrate on a few words in the question. If you don’t read, understand and concentrate on the whole question, it can be easy to go wrong.
 
Understanding distractors
To get this type of question right, it may help to understand how the questions work. This means thinking about “distractors”. Put simply, a distractor is the “trick answer” – the one you think that may be right if you don’t read the whole question. Here’s an example:
 
Question
The Japanese army planted cherry trees:
A as a sign of goodwill  between China and Japan
B to make Wuhan a special site
C to help their soldiers get better
 
Text/listening
These trees, well over a thousand of them by now, are by no means native to these parts. Wuhan was occupied by the Japanese during the war and the university complex was used by the Japanese army as a centre for convalescent soldiers. To make the wounded feel more at home, the army planted several orchards of cherry trees to remind the soldiers of Japan. In more recent times, the Japanese government gifted more cherry trees to China as a sign of friendship between the two the nations and many of these trees were subsequently planted here in Wuhan.
 
Understanding the distractor
Answer A looks as it it might be right. It isn’t. It is a distractor. Why?
The Japanese government gave the trees to China as a sign of friendship does not match The Japanese army planted the trees as a sign of goodwill between China and Japan.
The two may look similar but there is a difference between an army and a government and giving and planting.
 
Getting the skill right
To get this right, the first step is to know the “distractor” problem – don’t focus on single words like “goodwill”. Know that you may hear things that are close, but not close enough. The next step is simply to focus on the whole question – all the words in the question. Until you listen, you can’t tell which the key words are!
 
A practical note
Another difficulty go these question is that there is quite a lot to read in the thirty seconds before you listen. You have the stem of the question and all the options. My suggestion?
Before you listen, focus on the stem of the question (the “The Japanese army planted cherry trees:” bit) – this tells you where/when the answer is coming.
As you listen, focus on the options – this is tough as it means reading and listening as you go (two skills at once)
Leave your options open as you listen. What I mean by this is that you may hear something that is close to true but you are not sure about. Just mark that option with?, and keep listening. If yo hear a better answer later, mark it with a tick. If you don’t, go back to your first choice.



Script:

 Lecturer: An understanding of customer psychology is an invaluable aid for retailers looking for ways to increase sales. Much can be done to the store environment to encourage shoppers to linger longer and spend more money. The first aspect to consider is the physical organization of the store. Placement of merchandise has a great deal of influence on what customers buy. For example, a common practice among retailers is to place the store’s best-selling merchandise near the back of the store. In order to get to these popular items from the front entrance, customers have to walk down aisles filled with merchandise that they might not see otherwise. Carpets are also used to direct cus­tomers through particular areas of the store. Retailers choose carpets not only for their decorative or comfort value, but also because lines or other types of patterns in the carpets can subtly guide shoppers in certain directions. Besides encouraging shoppers to go to certain areas of the store, retailers also want to keep them in the store longer. One way to do this is to provide comfortable seating throughout the store, but not too close to the doors. This gives customers a chance to rest and then continue shopping.Retailers can do a number of things to create a pleasant atmosphere in the store, thereby encouraging more purchases. Music is com­monly used, not as entertainment, but as a calming influence. It can slow the customers’ pace through the store, making them spend more time shopping and, consequentially, making more purchases. Scent’sare also used in various ways. Everyone has had the experience of being drawn into a bakery by the smell of fresh bread. Experiments have been done with other types of scents, as well. For example, the scent of vanilla has been used to increase sales in clothing stores.

1. Retailers place popular items
A. at the end of the aisle
B. in the back of the store
C. near the front entrance
Explain:
2. Carpet patterns are used to
A. appeal to shoppers' decorative sense
B. encourage shoppers to walk in certain directions
C. help shoppers feel comfortable
Explain:
3. Retailers can keep customers in the store longer by
A. providing places to sit
B. keeping the doors closed
C. lowering the prices
Explain:
4. Music is used in stores to
A. entertain customers
B. slow customers down
C. slow customers down
Explain:
5. The scent of vanilla has been used in
A. ice cream shops
B. clothing stores
C. bakeries
Explain:
Total: 44 page(s)
Score: 0/10
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