Read the following
conversations and see how the new is used.
[M] How did your team ascertain that the market needed
another stuffed toy?
[W] Product Development started with the assumption that stuffed toys have a successful history.
[M] Just because they have been popular for the last four or five decades doesn't mean they will last
forever.
[M] We need to examine
the data for our Binky Doll sales before we decide to modify the original
product for a new generation.
[W] Several companies have successfully experimented with modifications, such as bright colors and
noise-makers.
[M] Consumers today are anxious
about inflation, so our next modification should be to make the doll cheaper.
[W] Don't you think it's logical
to come out with a drug for every mood?
[M] Logical, perhaps, but not true. Our market research shows people
are less likely to take drugs that affect their mood.
[W] No! You mean people are going to take responsibility for their own moods?
[W] Once our researchers solve the problem with the electronic
circuit, we'll be ready to test-market our new VCRs.
[M] If they'd taken a more systematic approach to the problem, the
VCRs would be on the market by now.
[W] Don't tell me. Tell their supervisor.