Script:
M In my psychology class we′re studying consumer behavior. I′ve just spent three weeks watching what people buy.
W I′m sure you found that people hunt for bargains to save money. Economics is what drives people.
M Actually, shoppers report that they buy the brands they know best and feel most comfortable with, regardless of price.
W Well, now, that′s interesting. I suppose all that marketing of brand names is really worthwhile for the manufacturers.