Script:
To attract new customers, we must first convince them that we offer
something worthwhile. We need to inspire them to try our services, just once,
so that they can make their own comparison. Their experience will persuade them
that we are better than the competition. But what is it that we offer that
makes us unique? What do you think we offer that the competition does not? We
will discuss these questions during our workshop this afternoon, but our task
doesn′t stop there. When you go home tonight, I want each of you to think about
how you can best promote our company′s products, so that when you meet with our
store clients you give us the best representation possible.