Script:
Questions below refer to the following conversation.
W: What do you think would be a good way to advertise our new product, the local paper or the radio?
M: We tried both before, but the results were not very good compared to how much they cost. I thought we could try advertising online this time around. I heard the cost is very minimal and the results far exceed other forms of advertisement nowadays. It actually costs about 1/10 of television ads yet produces similar results.
W: Yes, I heard something about that as well. I think it′s worth a try. Why don′t you look into it and get back to me soon?
M: I′ll go and speak to a friend of mine who works in the field. He′s the one who mentioned it to me a while back.