In order to stay competitive in today's market, companies must continually work to develop new products. Through (1)............... research, a company can ascertain what consumers are interested in buying. Then products that match those interests can be developed. Nothing should (2)............... about consumer interests. Product developers need (3)............... all the data carefully before spending money on a new product. This is only logical. Consumers will buy products that meet their needs and desires. The money and effort spent on market research will be repaid many times over by a product that sells well.